Project information

Category: Brand Identity Guidelines
Industry: Marketing / Creative Agency
Role: Brand Strategy, Visual Identity and Template Design

Saddle Creatives is a Riyadh-based creative production agency specializing in social media management and content creation. With a dynamic and diverse team and strong experience in digital marketing, the agency develops strategic, trend-aware content that helps brands build meaningful online presence.

The project involved creating a comprehensive brand identity system that defined the agency’s visual direction, tone, and positioning. Deliverables included logo guidelines, typography and color systems, visual language development, and ready-to-use templates to ensure consistency across social media, presentations, and marketing materials.

Objective

To design a cohesive and flexible brand identity that reflects Saddle Creatives’ energetic and trend-driven approach, while providing clear guidelines and practical templates to maintain visual consistency and strengthen brand recognition across all touchpoints.