Project Overview

Client: HSBC Mauritius
Industry: Finance Banking
My Role: Designer

Objective

To maximize the brand, champion sustainability, and international connectivity while following branding guidelines and design quality standards. This is also the first train design project for HSBC in ASP International Markets, which has many challenges along the way.

Mauritius is not very familiar with HSBC, and at the same time, the objective is to champion sustainability and demonstrate international connectivity while introducing HSBC to the local population. The goal is to showcase the organization's robust sustainability and international connectivity capabilities, while also inspiring the public to adopt more sustainable modes of transportation.

Overview

The event's scale and diversity brought together more than 3,000 industry leaders, with 1,100 institutions represented.

Pedestrians, commuters, and motorists alike can see the HSBC brand daily, as the train operates all year round from 6 a.m. to 7 p.m. (local time), including public holidays.