Cutly
Cutly is a natural, all-in-one shaving cream designed to simplify your grooming routine into one skin-soothing step, delivering a smoother, irritation-free shave while keeping even sensitive skin hydrated. Now available in 45+ supermarkets nationwide.
Brand Identity & Packaging Design
Project Overview
Category: Brand Identity and Packaging Design
Industry: Skincare / Cosmetics Manufacturing
Role: Concept and Design
Cutly is a natural, all-in-one shaving cream that replaces pre-shave, foam/gel, and moisturiser in a single step. Formulated with skin-soothing ingredients like manuka oil, shea butter, coconut oil, aloe vera, and hemp seed oil, Cutly delivers a smoother shave while reducing irritation and hydrating skin - even for sensitive skin. Free from alcohol, sulfates, and harsh chemicals.
Objective
To develop a clean and modern brand identity and packaging system that communicates simplicity, skin-first care, and product innovation, while standing out in a competitive skincare market and building strong retail presence.
After building strong demand online and reformulating for shelf stability, Cutly is now stocked in 45+ supermarkets nationwide, including New World, PAK’nSAVE, FreshChoice, and SuperValue, with continued expansion underway.
