Packaging / Identity
PEAQ
Role
Art Direction and Design
Category
Logo, Brand Identity and Packaging Design
About
The PEAQ water bottle, developed by a pioneering company based in New Zealand, is purposefully designed to cater to the preferences of health-conscious individuals who prioritize the consumption of clean and safe drinking water. PEAQ's innovative technology eradicates 99% of bacteria, positioning the product as the ideal choice for hikers, travelers, fitness enthusiasts, and individuals in search of a convenient and environmentally responsible means to enjoy purified water while on the move.
Concept
PEAQ pioneers hydration with its AquaRevive™ UV-C technology, drawing inspiration from the serene flow of waves. Its central design identity encapsulates water's dynamic yet calming essence, echoing the brand's commitment to tranquility and strength. With a focus on sustainability and safety, PEAQ sets industry standards, driven by innovation and convenience. Through its carefully curated visual identity, including logo and packaging, PEAQ communicates a relentless pursuit of quality. Positioned at the forefront of the industry, PEAQ leads with modernity and competence, reshaping hydration experiences.
