Identity

New York Economic Institute

Role
Art Direction and Design
Category
Logo and Brand Identity

About

New York Economics Institute, a non-profit organization, envisions a world where economic science drives global fairness and sustainability, shaping a more equitable future. NYEI is dedicated to advancing progress, delivering valuable insights, and fostering connections among individuals who are passionate about creating impactful economic solutions.

Through its tailored content and curated experiences, NYEI supports professionals at all stages of their careers, from emerging talents to established leaders. By providing the tools and resources necessary to navigate and influence the economic landscape, NYEI empowers individuals to contribute to a more just and sustainable world.

Concept

Inspired by the enduring flame of the Statue of Liberty, is seamlessly integrated with the letter 'E' to signify the essential role of economics in advancing freedom and opportunity. The emblem encapsulates the organization's dedication to navigating the complexities of the global economy with agility, innovation, and a steadfast commitment to progress.