Role
Design
Category
Publications, Social Media
Publications
LazLook & LazBeauty
About
Lazada is a top e-commerce platform offering a diverse range of products including electronics, fashion, appliances, and beauty items. It has rapidly become a popular online shopping destination in Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.)
Concept
LazLOOK and LazBEAUTY are campaigns that seamlessly bridge the gap between consumers with various brands, providing customized experiences tailored to individual preferences. These campaigns mark a shift in e-commerce, highlighting personalization and community-building to enhance the shopping experience.
