Role
Design
Category
Campaigns, Print
Campaigns
HSBC Mauritius Metro Rail Wrap
About
Mauritius Metro Express’ fleet proudly displays HSBC’s brand promise of “Opening up a world of opportunity” for internationally connected customers since 18 January 2023.
The campaign emphasizes HSBC's commitment to facilitating global connections and underscores its dedication to sustainability by promoting environmentally conscious business practices, further enhancing its reputation as a responsible global financial institution.
Purpose
Mauritius is not very familiar with HSBC, and at the same time, the objective is to champion sustainability and demonstrate international connectivity while introducing HSBC to the local population. The goal is to showcase the organization's robust sustainability and international connectivity capabilities, while also inspiring the public to adopt more sustainable modes of transportation.
Objective
Maximize the brand, champion sustainability and international connectivity while following branding guidelines and design quality standards. This is also the first train design project for HSBC in ASP International Markets, which has many challenges along the way.
Pedestrians, commuters, and motorists alike can see the HSBC brand daily, as the train operates all year round from 6 a.m. to 7 p.m. (local time), including public holidays.
Overview
The event's scale and diversity brought together more than 3,000 industry leaders, with 1,100 institutions represented.