Publications

LazLook & LazBeauty

Role
Design
Category
Publications, Social Media

About

Lazada is a top e-commerce platform offering a diverse range of products including electronics, fashion, appliances, and beauty items. It has rapidly become a popular online shopping destination in Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.)

Concept

LazLOOK and LazBEAUTY are campaigns that seamlessly bridge the gap between consumers with various brands, providing customized experiences tailored to individual preferences. These campaigns mark a shift in e-commerce, highlighting personalization and community-building to enhance the shopping experience.